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Traditional marketing vs Digital marketing

why we shift from traditional marketing to digital marketing?    Topic:- Benefits of Traditional marketing and Digital marketing Ever since humans learned how to trade, marketing has been in place. Marketing is all about connecting with your audience at the right place and time. with the help of internet, this means that you can connect with your audience easily on the internet through digital marketing.   Digital marketing is generally more cost-effective and can be more targeted, while traditional marketing can be more effective at reaching a larger audience. Advantages of Digital marketing: 1 Global Online Reach & Visibility Digital marketing is global, and the reach you can achieve with it is immense. Compared to traditional marketing, which is mostly restricted by geography, coordinating an international marketing campaign can be hard and labor-intensive. 2 Local Visibility While global reach is one of the most significant benefits of digital marketing,...

POSDC In Business Management

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  POSDC In Business Management Management is the process of directing people to achieve organizational goals. It involves setting objectives, assigning responsibilities, monitoring progress toward those objectives, and evaluating results. Managers are responsible for developing plans, policies, procedures, and systems that will help their organizations function effectively. They are also responsible for deciding how best to allocate scarce re sources among competing demands. deciding how best to allocate scarce resources among competing demands. A manager has many important duties in POSDC in Business Management. POSDC MODEL: Planning   - Identify the problem or opportunity, set a goal, develop a strategy, create a plan, evaluate its effectiveness, determine the following action, control costs, monitor progress, make adjustments as necessary. It is the process of deciding in advance, what to do, when to do, how to do it (process) , and who should do it (responsibilities). This...